Engineered for Smarter Sales

What considerations are unique for B2B versus B2C CPQ systems?

B2B CPQ demands complex configurations, approvals, and pricing tiers; B2C typically needs speed, simplicity, and high-volume performance.

B2B focuses on custom contracts, volume discounts, approval chains, and solution selling with guided configuration. B2C prioritizes quick quoting, easy product selection, streamlined checkout, and mobile optimization. Both need scalability and integration but differ in workflow detail and user roles.

CPQ-Pro supports both models with industry-specific templates: complex B2B rules or simple, high-speed B2C flows. Experience both approaches free.