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What are pricing rules in CPQ? How do they work?

Pricing rules automate pricing decisions based on product attributes, quantity, customer segment, discounts, or contracts, ensuring consistent and compliant pricing for every quote.

Pricing rules in CPQ software dictate how prices adjust dynamically depending on various conditions like volume discounts, customer tiers, geographic regions, promotional offers, or contractual agreements. These rules eliminate manual calculation errors, ensure pricing accuracy, and protect margins while enabling sales teams to respond quickly.

For example, a B2B electronics manufacturer uses CPQ-Pro to apply complex tiered discounts based on order size and customer loyalty. Manual processes previously caused frequent pricing inconsistencies, but CPQ-Pro’s automated rules guarantee standardization and reduce revenue leakage.

CPQ pricing rules also support special pricing like promotional campaigns or channel partner discounts instantly with no manual approvals or spreadsheets needed.

CPQ-Pro centralizes all pricing policies and applies them automatically during quoting. Its flexible rule engine supports tiered, contract-based, and promotional pricing, combined with approval workflows that safeguard margins and allow authorized overrides. Try CPQ-Pro free to experience automated, error-free pricing.