Why do sales teams resist using new CPQ tools?

Resistance stems from fear of change, poor usability, perceived added workload, insufficient training, and fear of losing control.

Sales reps often resist CPQ if it disrupts familiar sales rhythms or appears complicated. Lack of understanding benefits, inadequate training, and poor user experience amplify resistance. Concerns about transparency and job impact also hinder acceptance.

CPQ-Pro’s intuitive interface, sales-centric design, guided selling, and dedicated onboarding reduce resistance. Training and support build confidence. See improved adoption with CPQ-Pro free trial.

Hontrel is a digital engineering and technology company focused on continuously applying advanced technologies in the core engineering space and re-thinking the conventional methods of engineering to bring innovative and sustainable solutions which adds value to our customers, stakeholders and ultimately improving the human experience.

Why do sales teams resist using new CPQ tools?

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